Shaw Rocket Prize

The Shaw Rocket Prize awards the best of the best in Canadian kids’ programming. Who determines the winner? Kids, of course!

This year, we’re expanding to respond to the ever-changing digital landscape. We know that when kids watch TV, they aren’t just watching TV. They’re online too – playing games or using social media. So how does that change the Shaw Rocket Prize? Well, we’re still looking for great programming – that’s a given. But now we’re looking for the best overall audience experience. Who is the best at captivating their audience on all screens?

As part of the Shaw Rocket Fund’s ongoing mission to support the Canadian children’s media industry, the Shaw Rocket Prize acknowledges three specific target audiences – with total prize money of $75,000! Three prizes of $25,000 will be awarded to Canadian recipients for the best preschool program, the best children’s (6-12) program, and the best youth/family program.

  • Our esteemed International Jury judges the entries and selects the top 3 entries for each target audience.
  • The Canada-wide Kids Jury judges the finalist programs that correspond to their age group and votes to select the winners of the Shaw Rocket Prize!



Read thoughts from President & CEO Agnes Augustin on why we started the Shaw Rocket Prize.