When kids' television is at its best, it works like a rocket - launching children and families alike to new realms of discovery. Quality television for kids has energy, vitality and direction. It fuels the imagination. It inspires. And above all it is fun, innovative and engaging.

The Shaw Rocket Fund supports the Canadian children's television industry, which is recognized worldwide for its creativity and commitment to quality.

To further its support, the Shaw Rocket Fund introduced the Shaw Rocket Prize: a $50,000 winner take-all prize to be awarded annually to the best independently produced children's program. The Prize is designed to fuel the children's production industry by celebrating the best of Canadian television programming for kids.