Families are important to Shaw, and that includes a commitment to quality programming for children and youth. Since 1994, the company has established three funds which have contributed over $122 million dollars in financing to Canadian children's programming. Shaw is the country's largest private funder of independent children's television production.
The results are compelling. Between 1994 and 1999, the Shaw Children's Programming Initiative (SCPI) spent $10M in support of programming for children 7-12 years of age. From 1996 to 2002, the Dr. Geoffrey R. Conway Fund invested over $17M in pre-school programming. Since 1998, the Shaw Rocket Fund (formerly the Shaw Television Broadcast Fund) has funded $103M in programming for Canadian children and youth.
Shaw Direct and Shaw Pay Per View Ltd, divisions of Shaw Communications, have significant involvement in the Shaw Rocket Fund, ensuring that quality programming for children is always available. Shaw PPV Ltd commits a portion of its annual gross revenues to the Shaw Rocket Fund to support funding and development of programming for Canadian children and youth. It also offers PPV users access to many first-run Canadian feature length films with 100% of revenues returned to the program's producers.
For more information, please visit www.shaw.ca.